It seems ridiculously unfair doesn’t it?
How do some people make money from their blogs and make it look super easy.
But here you are slogging with no end in sight.
If only there were little tweaks you could make to give your blog income a boost.
And better yet, if you could create it once and have it work for you on auto every single time.
Are you rolling your eyes wondering if I’m going to talk to you about ‘creating systems’ when you’ve heard that hundreds of times?
Well, this post is about creating a system.
But I assure you that you won’t have to cry ugly tears trying to set up the tech…
…or have to save 6 months to buy fancy software. You don’t have to learn any complex marketing jargon either.
You still have to do the initial work – no you can’t escape from the work.
But once you put the system in place, it pretty much runs itself and also gives your blog bottomline a much needed boost.
And if you have an existing product, you can have this up and running within a couple of days. Promise.
In this post I’ll share with you 3 simple strategies that gave my blog a nice income boost and also hand-hold you through the set-up.
#1 Add a tripwire
My friend Elise McDowell of House of Brazen is the queen of tripwires.
If you read my interview with her on sales funnels, she goes into detail about setting up a tripwire strategy and I’ve been itching to try it since and finally did!
There are 5 aspects to a trip wire strategy:
- A simple product
- A sales page
- Creating a Pathway
- Creating urgency – An evergreen timer
- File delivery + Payment Processor
Your simple product
A trip wire is a low ticket product usually offered at the beginning of a sales funnel.
Tripwires are usually ebooks, mini-guides, videos or audio files, templates, cheatsheets and reports.
Your product should preferably be under $50. I’ve seen trip wires at various price points from #7, $17 $29 and $39. Though the price is low, the product should be high in value.
Studies say that people are more likely to buy from you a second time if they’ve done it before. The idea behind a tripwire is to get more people to open their wallets for you. To get more buyers on your list – not just subscribers. It’s meant to showcase your expertise.
Creating your product is the most intensive aspect of the trip wire. I’m not going to cover the product creation process here and will save that for another post.
But now let’s dive into the other aspects of this strategy.
Once you have your product, you need to craft your sales page.
While some email service providers come with landing pages, not all of them are suitable for use as a sales page. Most landing pages provided by email service providers are only suitable for lead generation.
If you’re looking for a sales page tool, I recommend Thrive Landing Pages. It’s a drag and drop builder with plug and play sales pages that you just need to fill your text and images with.
If you’re hyperventilating just thinking about creating a sales page, hang tight. I have a video walk-through below to show you how easy it is.
Creating a pathway
You have your product and sales page.
No you need to think about how you’re going to get people to that sales page to view your trip wire offer.
There are different ways you can introduce your tripwire to your subscriber.
- You can do it as soon as they opt-in
- Plot out which blog posts are closely related to the trip wire product you created. How will that trip wire lead into your other core products? Once you have this mapped, create a content upgrade or free resource readers can opt-in to on that post.
- Once someone opts in to the free resource, they are redirected to a sales page cum ‘thank you’ page. This is easy to set-up in a tool like Convertkit.
- A point to note: Give instructions to your subscriber. Why are they seeing this sales page and where’s their download? Have a sentence at the very top of the sales page to address this. I’ve given an example of my tripwire page below.
Notice how many course creators say that their sales rolled in at the last hour?
That’s because the ticking clock pushes people to make a purchasing decision.
Urgency is a good sales tool.
Expiring bonuses, price increases and time sensitive offers are a few ways to create urgency.
For tripwires, because of their low price point, time sensitivity is the easiest way to create urgency.
You want to include a countdown timer to inject this urgency.
But what is key here is an evergreen countdown timer.
An evergreen countdown timer is one that is not tied to a date or time.
This means that 2 different people can sign up for the same resource in January or July and both of them will still be shown the trip wire sales page. This usually works through cookies or by identifying your IP address.
So even if you access the page via a different browser, the timer doesn’t start fresh but continues or redirects to an expired page or original price sales page if the timer has lapsed.
Note: Motionmail app is a free countdown timer plugin but this works for fixed time periods and not for evergreen offers.
Deadline Funnel, Countdown Monkey and Thrive Ultimatum are examples of paid plugins that give you the option of having evergreen countdown timers. These also have a whole range of other functionalities.
But if you’re looking for something simple to get your feet wet, a free option is Evergreen countdown timer.
The plugin comes with no extra bells and whistles and works via a shortcode.
Place it on your sales page as you would any piece of text and hit publish to see the countdown in action.
You can connect your payment button directly to PayPal.
I currently use Sendowl.
And it’s as easy as uploading your file, grabbing the quick sell link, and once you have this, linking your sales page ‘BUY NOW’ button to that link.
Another option is to simply use PayPal and integrate it with your email service provider.
If you’re using Convertkit, you can use simple automations like these:
Purchased ‘Product A’ – Tag as Purchased Product A – Tag Added – Subscribe to Sequence A
This will trigger sequence A with a welcome email which has the link to either drop box or google drive where you can place your product.
Here’s an example of how this comes together on my tripwire page:
- I have an instruction up top
- I have urgency
- I’ve made the file delivery automatic
Note: Need a more detailed walk-through of thrive? Check out this post which walks you through the entire landing page set-up and integration with your email service provider.
#2 Add an Upsell
An upsell is a page you send people who have already purchased your main product.
I tried this with my March launch of Email Lists Simplified. People who purchased the main course were re-direced to an upsell page where they were given the opportunity to get my entire email swipe library. 30% of those who bought the course, purchased the upsell as well.
The upsell has to be relevant to the main offer. The price point also has to be congruent.
The main offer in this case was $147 and the upsell was $19.
The way you create your upsell page is the same as that of a tripwire.
You need a sales page, a file delivery system as well as a way to create urgency. You also need to provide directions.
It can be confusing for a purchaser to land on a page to be sold something else when they haven’t gotten their hands on the initial product they purchased.
Your headline in this case should be clear.
It should confirm their sale, tell them where they can get the item they purchased and what their follow up steps are.
Here are 2 of my examples.
#3 Add a downsell
A downsell is a cheaper priced item you offer people who have not bought your core offer or main product during an evergreen sale or launch.
I currently offer a downsell for people who have been through my email course and did not purchase my email course.
How do you set-up a downsell to go out on auto?
This is pretty simple to set-up in Convertkit.
You can have a downsell sales page set-up just like you did for your tripwire and upsell.
Set up a new email sequence which offers your downsell product.
Wondering how to write these emails? I cover this in detail in my course Email Lists Simplified.
Add an automation in Convertkit.
Everyone who completes the email course is added to this downsell sequence. But filter out those who purchased the course.
#4 Add a bonus to your affiliate offers
Your email list is an important part in the affiliate marketing strategy.
If you are consistent in the messaging you send across and the products your promote, your list will start to trust your recommendations.
My email list has been instrumental in boosting my affiliate income.
While you shouldn’t be afraid to email your list every now and then with an affiliate offer, balance is essential.
When there are heavy weight affiliate promotions going on at the same time like that of summits or ultimate bundle flash sales, you need to view it from the point of view of your subscriber.
They are going to be bombarded with the same sales messages from everyone else.
This means that they may be seeing the same cookie cutter email templates from 10 different people.
Be authentic about why you’re promoting the product and if it’s right for them. To sweeten the deal, add in an extra bonus to say thank you if they do decide to purchase from your link.
There are many different types of bonuses that you can offer. For example, if you were promoting a course you could sweeten the deal by adding a related ebook for free.
Other possible bonus ideas include:
- A Private Facebook group for those who purchase the product
- Free video masterclass
- Templates etc.
- My opt-in freebie templates were very popular when I offered them as a bonus during the ultimate bundles flash sale.
So think of some possible bonus ideas. You can create one bonus idea per product if you wish.
Which strategy are you trying?
There are plenty of ways to boost your blog income and these are just a few of them.
If you have an existing product, you can set one of these up over a weekend.
Which strategy are you itching to try?
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